Franchising vs. Starting Your Own Business

Franchising vs. Starting Your Own Business

Going into business for yourself is one of the biggest decisions you’ll ever make. And the second? Whether you’re going to start your own business or join an existing franchise.

Because there are benefits to each model, it’s important to do your due diligence before making a final decision. Most importantly, keep an open mind.

The Benefits of Franchising

Nationwide Brand Recognition

When it comes to startups, one of the biggest hurdles an owner will have to overcome is a lack of brand or product awareness. This means that before they can focus on sales, they have to let customers know who they are and what they do — an expensive undertaking to say the least.

However, franchises are unique in the fact that they can often skip this time consuming and costly stage. With over 400 The Little Gym locations, hundreds of thousands of families have already visited one of our gyms or know someone else who has. By joining our team and outfitting your location with The Little Gym branding, you’ll enjoy almost instant brand recognition.

A Proven Model of Success

Unlike startups, opening a franchise is a lower-risk investment because it’s backed by a business model that’s been proven successful across several territories. Though small tweaks will always need to be made depending on your location and customer base, franchises take the guesswork out of a business — we have a strong understanding of what parents are looking for in a program for their children, how to train instructors, and how to create a schedule that works (among many other things).

Unparalleled Training and Support

Before you’ve officially been awarded a franchise with The Little Gym, you’ll attend Discovery Day — a day spent learning about the company and meeting with executive and senior management teams. Here, you’ll be able to ask any questions you may have and get to know the inner workings of our business.

Best of all, support doesn’t end once your doors open. It’s often said that being part of a franchise is like being in business for yourself but never by yourself. Should you have any questions or want to learn more about a system, you can call on a number of fellow franchise owners or reach out to corporate. It’s in these instances that you’ll realize just how valuable the franchise system truly is.

Ready to change your life for the better? Consider joining The Little Gym family! If you want to know more about our children’s gym franchise opportunity, check out our Steps to Ownership page to learn about our process.

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